Consumption of liquor, and bans on the marketing or promotion of liquor that draws an association amongst drinking and risk taking (for an Australian example of those guidelines, go to www.justice.vic.gov.au). Lastly, given the relative lack of awareness about the potential harms of AEDs and desire for more information, a variety of awareness raising activities could also be thought of. These may well include things like mass media campaigns through television, radio, print or billboards, emphasising the potential harms of PubMed ID:http://www.ncbi.nlm.nih.gov/pubmed/21261711 AEDs, or perhaps like these messages within currently current alcohol campaigns. An additional option should be to engage in target awareness raising; for instance, raising awareness amongst AED consumers by way of posters displayed at licensed LY3023414 venues (behind the bar or in bathrooms) emphasising harms like disturbed sleep and extreme hangovers, as well because the advisable maximum daily energy drink intake.LimitationsWhile there’s insufficient research evidence to indicate that AEDs should be banned at licensed venues or offpremise liquor shops, our findings do raise many concerns that happen to be relevant to the policy space. Young people in our sample reported that they had been unaware about recommendations associated to consuming only two energy drinks each day, and requested a lot more details regarding the actual harms of AED use so they could make informed choices about their consumption practices.You will find several limitations related with this pilot study that need to be considered when reviewing the outcomes. Participants had been recruited employing a convenience sampling approach along with the interview element relied on participants’ self-report. With each other with the small sample, this means that it is unlikely that the findings may be generalised to all young buyers of AEDs. While only ten participants were recruited, this quantity has been shown to be sufficient in other qualitative studies [42-45]. However, we cannot be confident that data saturation [44] was accomplished in this study. WhilePennay and Lubman BMC Analysis Notes 2012, five:369 http:www.biomedcentral.com1756-05005Page 9 ofacknowledging these limitations, it’s important to note that the study features a number of important strengths, such as novel information collection techniques, which have not been previously made use of with AED buyers, as well as a concentrate on the social practices, patterns of consumption and cultural contexts of AED consumption, which have already been previously ignored. As such, this study gives a vital preliminary snapshot into the way that AEDs are made use of, socially constructed and positioned within the context of a `big night out’.Implications for future researchGiven the relative novelty of combining alcohol with energy drinks, this exploratory pilot study has highlighted potential future avenues for research. Clearly, further study is essential to explore the social and cultural contexts of AED use, patterns of consumption, positive aspects and harms. The existing study really should be replicated in bigger and more diverse samples, such as several subgroups of AED customers. In unique, we discovered that some AED users consume 5 or significantly less AEDs a night and other individuals consume more than 10 AEDs a evening. Some young men and women are also consuming AEDs although concurrently making use of illicit drugs. Future study need to attempt to gather much more detailed facts across these distinct consumption patterns and flesh out the harms and benefits for these young folks. The young folks within this study had been common customers of AEDs f.
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