Ularly reported. All ten participants reported that they weren't aware in the recommendation that only

Ularly reported. All ten participants reported that they weren’t aware in the recommendation that only two power drinks need to be consumed every day and had not noticed any public messages discussing the possible harms of energy drinks or AEDs. 3 participants said they would welcome more data about the possible harms of energy drinks and their co-consumption with alcohol. The young folks interviewed didn’t readily reflect on the marketing of energy drinks in mixture with alcohol. Additional generally, they reflected on brand identification, and also brand saturation. Red Bull was the brand of energy drink that was most usually observed through sessions of observation. Red Bull branding was evident in almost all licensed venues, from posters, to bar towelling, to ice buckets and refrigerators. When asked concerning the advertising and marketing of energy drinks, all ten buyers reported that they noticed Red Bull imagery in most of the licensed venues they frequented. As an example: “Red Bull’s pretty much everywhere. Like each of the fridges would must have Red Bull in it and Red Bull indicators all over it” (Female, 23 years). Whether this brand saturation is linked to brand preference was not explicitly investigated; nevertheless, seven of the ten participants interviewed KNK437 chemical information identified Red Bull as their preferred power drink (with two saying `V’ and one particular saying `Mother’). Having said that, when asked which power drink they preferred to consume with alcohol, all ten reported Red Bull. When asked their motives for this, half the sample reported that they had becomeaccustomed towards the taste of Red Bull with alcohol offered it was the brand most frequently sold in venues, and also the other half stated that they believed Red Bull tasted “the best” with alcohol. The other important element to this was that young folks have been particularly attracted to promotions on power drinks and AEDs. When most consumers noted that licensed venues did not routinely offer discounted AEDs, two shoppers reported that “Uni bars” and bars inside backpacker accommodation were the two sorts of venues exactly where you could usually uncover discounted AEDs, from involving 5 and 7 (as opposed to in between 11 and 15 in other venues). Other folks commented that although they frequently didn’t see inexpensive or discounted AEDs, lots of licensed venues have signs or blackboards listing all of the types of `bombs’ it is possible to invest in, and this generally encouraged the impromptu consumption of a Jagerbomb or Skittlebomb, or equivalent. For example: “If you see a sign then, yeah, you start out thinking about it tougher [. . .] If you’re in the bar and you see a sign you type of know you happen to be going to perform one later” (Male, 24 years).Motivations for AED consumptionConsumers of AEDs were asked to determine their key motivation for consuming AEDs, and 5 primary advantages of your beverage combination had been reported: wakefulness and power; taste; counteracting the drowsy effects of alcohol; facilitating alcohol intoxication, and social bonding. All ten customers interviewed noted that wakefulness and enhanced power was the key advantage of consuming AEDs. One example is: “I’ve identified on a Friday you operate so you happen to be already tired, so you wish anything to pick oneself up [. . .] that is among the list of factors why I prefer to have them on Friday since you might be half asleep” (Male, 24 years). “I’m getting older, so I surely wish to try and retain up with the crowd, like you can’t keep out provided that you applied to, so I PubMed ID:http://www.ncbi.nlm.nih.gov/pubmed/21257346 consider it’s just an easy option” (Female, 29 years). Seven intervie.