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Ange and reduce the possibility of resistance because change will be perceived as occurring from within as opposed to being imposed from the “outside”. Individual level models allow us to gain a better understanding of the range of circumstances that enable or prevent a particular behaviour from occurring. From an individual behaviour change perspective, the elimination of FGM is a goal at the end of a complex chain of behaviour. Therefore, we first need to understand the various behaviours and attitude changes that need to occur at the various links of the chain. Concepts from individualistic social cognitive models and individualistic change models (e.g., self-efficacy, decisional balance, moral norms, risk Tyrphostin AG 490 site perceptions, and habitual or emotive behaviour), which often broadly overlap [57, 58], and a developing understanding of how these concepts might translate into effective behaviour change techniques [59] offering mechanisms for understanding how to build messages and activities that are likely to support change within the context of a framework such as the Community Readiness Model. Quizartinib price Figure 1 provides an illustration of the major concepts associated with individualistic behaviour change theories and shows how they are often theorised to relate to action or behaviour. Table 2 provides a more detailed description of each concept. Please note that, in this context, the action or behaviour we might conceptualise is not necessarily performing or not performing FGM but should include other behaviours that are part of the community change process. For example, in the community readiness approach, generalsuggestions are offered for activities to support community movement from each stage to the next, and these activities and behaviours can be placed into the behaviour concept depicted in the far right box in Figure 1. To illustrate further, let us take some of the behavioural suggestions offered by Edwards et al. [55] in Community Readiness Theory to support movement from the no awareness stage to the denial stage. These include behaviours such as one-on-one visits with community leaders and members and visiting existing and established small groups to inform them of the issue [55]. These sound like common-sense approaches, but the suggestions provide no information about what the content of the communication should or could be. Instead, the onus is on community members to generate common-sense approaches based on their own knowledge and understanding. If we apply Figure 1 in this context, we might use it to achieve two things. First, if we use it to consider beliefs relevant to performing or not performing FGM within the community, it provides us with a framework to gather information about those beliefs and understand something about how to design messages aimed at challenging those beliefs (in a culturally sensitive way and from within the community) that might influence behaviour. Second, if in the process of communicating we are successful in engaging people on the issue of ending FGM, we might use it to consider their beliefs and help them overcome barriers to engaging in one-on-one visits or making one-on-one phone calls. To further explicate, let us consider a community that is currently at the no awareness stage in terms of endingObstetrics and Gynecology InternationalTable 2: Explanation of the major concepts from individualistic behaviour change theories (BCTs) adapted from Conner and Norman [57]. An individual might hold any num.Ange and reduce the possibility of resistance because change will be perceived as occurring from within as opposed to being imposed from the “outside”. Individual level models allow us to gain a better understanding of the range of circumstances that enable or prevent a particular behaviour from occurring. From an individual behaviour change perspective, the elimination of FGM is a goal at the end of a complex chain of behaviour. Therefore, we first need to understand the various behaviours and attitude changes that need to occur at the various links of the chain. Concepts from individualistic social cognitive models and individualistic change models (e.g., self-efficacy, decisional balance, moral norms, risk perceptions, and habitual or emotive behaviour), which often broadly overlap [57, 58], and a developing understanding of how these concepts might translate into effective behaviour change techniques [59] offering mechanisms for understanding how to build messages and activities that are likely to support change within the context of a framework such as the Community Readiness Model. Figure 1 provides an illustration of the major concepts associated with individualistic behaviour change theories and shows how they are often theorised to relate to action or behaviour. Table 2 provides a more detailed description of each concept. Please note that, in this context, the action or behaviour we might conceptualise is not necessarily performing or not performing FGM but should include other behaviours that are part of the community change process. For example, in the community readiness approach, generalsuggestions are offered for activities to support community movement from each stage to the next, and these activities and behaviours can be placed into the behaviour concept depicted in the far right box in Figure 1. To illustrate further, let us take some of the behavioural suggestions offered by Edwards et al. [55] in Community Readiness Theory to support movement from the no awareness stage to the denial stage. These include behaviours such as one-on-one visits with community leaders and members and visiting existing and established small groups to inform them of the issue [55]. These sound like common-sense approaches, but the suggestions provide no information about what the content of the communication should or could be. Instead, the onus is on community members to generate common-sense approaches based on their own knowledge and understanding. If we apply Figure 1 in this context, we might use it to achieve two things. First, if we use it to consider beliefs relevant to performing or not performing FGM within the community, it provides us with a framework to gather information about those beliefs and understand something about how to design messages aimed at challenging those beliefs (in a culturally sensitive way and from within the community) that might influence behaviour. Second, if in the process of communicating we are successful in engaging people on the issue of ending FGM, we might use it to consider their beliefs and help them overcome barriers to engaging in one-on-one visits or making one-on-one phone calls. To further explicate, let us consider a community that is currently at the no awareness stage in terms of endingObstetrics and Gynecology InternationalTable 2: Explanation of the major concepts from individualistic behaviour change theories (BCTs) adapted from Conner and Norman [57]. An individual might hold any num.

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